Remembering Martin Luther King, 90 years after the birth of MLK

Another MLK day has come and gone.  I’d forgotten about that one – silly me!  I was working.  That’s not very traditional, now is it?  Anyway, even after the ninetieth anniversary of St. Dr. Rev. MLK Jr., there’s so much that the public doesn’t know about the ol’ Drum Major of Social Justice.  Anyway, to fill you in with some of the stuff you probably weren’t aware of, and never will see on TV, the following describes these little-known details about Him:

Those were quite enlightening.  Enjoy!

Remembering Martin Luther King, 90 years after the birth of MLK

Get Woke, Go Broke – Johnnie Walker, feminist booze

Today’s society is saturated in propaganda.  The political kind is pretty well-known.  Advertisements are the commercial variety of propaganda.  Sometimes politics bleeds into advertisements.  That’s been going on for quite a while, but the trend has had a great upsurge in recent times.  Some ad agencies are notorious for this stuff.  Sometimes it’s promoted by corporate officers who practice virtue signaling.  Many advertisements with political messages shoehorned into them are downright offensive and will alienate any consumers who doesn’t share their views.

The following isn’t so bad, more like a rather silly example:

So Johnnie Walker, a whiskey manufacturer, recently announced that they commissioned some of this stuff.  It’s not clear how much they paid for it, but that would be an interesting detail.

The first poster is the best.  The color scheme is reminiscent of the famous Obama campaign image that we saw so much of prior to the 2008 election, a detail that isn’t easily missed.  However, the production quality is better and has an artistic style with more warmth than the “Obama HOPE” image.  The next one is a female silhouette labeled “re-sist-er” and filled with clenched fists.  Pretty subtle there, huh?  Following that is sort of an onion head with the words “the future is female”.  That one looks rather cringe-worthy.  The last one is a female version of their corporate logo.  This is the only one that’s really applicable to marketing their product.

The comments on the Twitter post were overwhelmingly negative.  One after another, these ranged from witty mockery to scathing remarks.  Here are just a few:

Which one did Farrakhan design?

LOL. Welcome to “Fuck Your Brand Up Month”! You’re late, but this is a strong entry

for fucks sake 😦
Now I have to switch scotch.
Why can’t the morons in the marketing departments just stop with the insane politicking?????

Lol is 2019 the year of woke campaigns that alienate your main consumers

Get woke, go broke.

Others included negative comments about their product, one likening it to “cat piss”.  I’m a beer snob, so I don’t drink much whiskey, and I don’t know what the quality is like.  However, there’s no way their hooch can be literally as nasty as animal urine; that’s just impossible.  Therefore, that comment must have nothing to do with the flavor, and only can be a reaction to this virtue signaling effort.  These posters with feminist and generic leftist themes caused a very negative response.  I didn’t see any that said, “Awesome!  I love politics in my bug juice!”  Irritating customers, and potential ones, is bad business.

What was their marketing department thinking?  What exactly does whiskey have to do with feminism?  Oh, wait a minute – it doesn’t!  In fact, there’s an embarrassing irony here.  These guys should research their history a little better.  The First Wave feminists (long before we got the deranged, spite-filled radicals in the Second Wave and beyond) strongly backed the temperance movement.  They’re the same people who banned alcohol nearly a century ago.  Without support from the suffragettes, Prohibition never would’ve happened.  Well, how about that?

Prohibition was a failed experiment, sensibly repealed later.  Feminism should’ve stopped after the First Wave; after all, they got everything they wanted.  Instead, the later feminists kept doubling down with new demands and shrill rhetoric.  It became a noxious ideology that’s caused terrible damage to our society.  Unlike Prohibition, their failed social engineering efforts aren’t getting rolled back.  Now it’s even polluting the whiskey.

This type of virtue signaling will go on until consumers make it clear to these companies that they don’t want politics bundled with their products.  If you’d like to explain this to Johnnie Walker, go to their feedback page and send them a message.  Please keep comments clean and constructive.

Get Woke, Go Broke – Johnnie Walker, feminist booze

Book review: The Authoritarian Personality by Theodor Adorno, a primary text of political correctness

The Authoritarian Personality by the Frankfurt School figure Theodor Adorno was a milestone in the medicalization of dissent, aside from considerably more aggressive efforts in the Soviet Union where Communists like him had unlimited power.  The dreadfully boring book was presented as a psychological treatise, wrapped in the cloak of science.  It contained some quizzes measuring various politically incorrect attitudes, particularly about Jews, Blacks, foreigners, and even “zootsuiters”.  The survey results were presented along with much Freudian commentary.  It was four decades before “political correctness” acquired its present ironic sense, but this is one of the places where the original cultural Marxists were codifying the basics as early as 1950.

Its theme is that there’s something wrong with people who have those opinions.  Calling someone crazy is a clever end run around actually having to debate their ideas.  The book alleges that these views result from neurosis.  It makes heavy use of Freudian catch-all stuff like repressed homosexuality and Daddy issues.  In fact, it’s so obsessively overdone that it seems like Adorno himself was a “closet case” who got too many spankings as a child.

This implies that it’s impossible that politically incorrect opinions might be reasoned perspectives.  Likewise, it dismisses the possibility that they result from any personal experience with multicultural conflicts, like bad behavior by the “vibrant” groups themselves.  (The Frankfurt School itself is a prime example of bad behavior; subverting the country that sheltered them during WWII constitutes epic ingratitude.)  The book’s message is that rightists are crazy and leftists are well-adjusted; QED.

All told, this was part of the Frankfurt School shtick of shouting down opponents. Debate is hard work, but cheating is easy!  Herbert Marcuse’s Repressive Tolerance was another example, where he built a leftist case for censorship.  That directly opposed freedom of speech, the greatest triumph of classical liberalism.  (I can see why Pinochet got impatient with characters like that.)  Anyway, modern political correctness doesn’t even need these justifications any more; it’s more like “I don’t care about the facts, and I don’t care if you’re right; you just can’t say that!”

I can remark about nutty leftists, of course, but I’ll also explain why they’re wrong.  Even so, Adorno’s efforts went well beyond the usual argumentum ad hominem tactics.  Under the mantle of scholarly authority, he reframed opinions he didn’t like as pathology, convinced people to take that notion seriously, and got it into college classes as a required textbook.  Over three decades after its publication, it was used at my alma mater in sociology classes, and probably still is there and at other universities.

The F-scale was the most famous of the book’s quizzes. Adorno ripped off the basic concept from a rather obscure 1938 paper by the psychologist Erich Rudolf Jaensch, “Der Gegentypus: psychologisch-anthropologische Grundlagen deutscher Kulturphilosophie, ausgehend von dem was wir überwinden wollen”.  According to the original idea, the confident, resolute, and decisive “J-type” personality is someone who Jaensch would’ve considered an upstanding citizen.  Meanwhile, the wishy-washy “S-type” was someone whose mind was so open that his brains fell out, possibly muddle-headed enough to hear colors.  That type Jaensch considered characteristic of Communists and other undesirables.  Okay, so that was a cheap shot.

Adorno didn’t bother to cite Jaensch. The closest he came to crediting him for the idea was to scold him tediously a couple times.  (That was rather petty.)  For a brief excerpt:

It is this motive which has been stressed particularly by Allport (9); and Boder has demonstrated in great detail in his study of “Nazi Science” the interconnections of psychological pro et contra schemes, the repressive function of categories such as Jaensch’s “Gegentypus” and the arbitrary manipulation of empirical findings (47).

Did I mention that this stuff is dreadfully boring? Consider it “The Banality of Cultural Marxism” if you will.  Also note well, The Authoritarian Personality engages in much repressive categorization and fuzzy science itself.

For the “F-scale” quiz, he inverted Jaensch’s original idea, the same cheap shot but in reverse. Still, Adorno added to the concepts here and there.  For example, other Fascist traits might include:

  • Growing up in a traditional family with a strong father;
  • Being concerned about morality; and
  • Irrationality (that’s way subtle, Comrade Adorno.)

Anyway, apparently I’m not a good Fascist because I understand the logical bifurcation fallacy and don’t believe in astrology. According to The Authoritarian Personality, someone too decisive, patriotic, manly, etc. is a dangerous no-goodnik. Meanwhile, Adorno promoted the idea that being a pussy is good. That’s pure, 24-karat Frankfurt School for you right there.

Consider all this an early forerunner of the “toxic masculinity” baloney being thrown around today. The cultural Marxists of today have gotten a little bolder with it. Those smart intellectuals in academia have declared that being masculine, a normative male trait, is something bad – toxic even! It’s still the same message: to be virtuous, you have to be a politically correct soy boy who couldn’t punch his way out of a wet paper bag.  Wimps of the world, unite!

Book review: The Authoritarian Personality by Theodor Adorno, a primary text of political correctness